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How To Effectively Use Auto-Responders

When you’re creating your website, you’re probably going to create all different types of landing pages. Of course, this depends on how many products, services, etc. that you have to offer. There’s...

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Content Is King, Even In Your Emails

I’ve discussed the importance of the auto-respond email and why you should be using it, but I have yet to dig in on your content. So what better time than now?! Think about when you leave your office...

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3 Simple Steps To Reengage Inactive Subscribers

Inactive subscribers: it’s a thorn in the side of all business owners and marketers around the world. They continue to subscribe to your email list, but they NEVER take an action, or even open your...

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Tips For Keeping Subscribers Happy! (Infographic)

Let’s face it, email marketing is old school. It’s one of the first strategies for digital marketing. But that doesn’t mean it’s not still important for your digital marketing plan. Believe it or not,...

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Tips On Increasing Engagement With Email

Think about your daily routine. Or even your morning routine. Chances are once you get yourself prepped for the day (shower, coffee, etc.) you check your phone. And chances are one of the first things...

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Behavioral Based Email Targeting: Are You Using It?

How far do you want to go with your email marketing? Now don’t just answer quickly and move on, because this is an important question to think about. Your email marketing campaign is (should) be a huge...

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4 Ways To Personalize Email Beyond Name

Email has come a long way since we first started by putting thousands of names into the BCC field.  However, one part of it that has not evolved is the idea of personalizing emails.  Most businesses...

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Behavior Based Email Marketing (Infographic)

Believe it or not, but there are business owners out there who believe that “email marketing is dead.” Yea, sounds strange, right? But it’s true. Why businesses owners feel this way is beyond me,...

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Better Email Marketing: Behavioral Based Marketing

Digital marketing strategies are constantly evolving. Whether it’s paid search, display marketing, social media or even email marketing, the way businesses are using these strategies continues to...

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Lead Nurturing Is The Future Of Digital Marketing

We’ve been hitting hard on marketing automation this month, and I wanted to dig a little deeper beneath the surface to discuss lead nurturing. This is an integral part of marketing automation that...

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Big Change To Email Marketing

This is going to get a little complicated but hang in there because it’s really important.Google has announced that beginning this month they will be “…tightening its policy for handling emails that...

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Why They Unsubscribe

With all of the talk, these days, about marketing automation which uses email as one of its primary channels I thought it might be a good idea to look at a couple of best practice concepts for handling...

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Email Marketing Is Alive And Doing Better Than Ever

Irony! I just received an email that was promoting a blog post that was proclaiming that email marketing is dead! Are you kidding me? Well, as you can imagine, this got me thinking about the whole...

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Real Knowledge Comes From Segmentation

Let’s talk sales.You have a salesperson that is really trying. They’re out there every day making sales calls. They are regularly working the phones prospecting for new customers, and they are calling...

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You’ve Got Traffic But No Leads/Sales…Now What?

Let’s talk about website traffic.  The Holy Grail of digital marketing.  Everyone wants it and once they have it, they want more of it.  When you open up your GA it’s the first thing that you look at....

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Getting Traffic To My Blog

Getting Traffic To My BlogHas your blog gone the way of your latest diet?Remember when it felt new and exciting? You couldn’t wait to write your next post, and as soon as that post went live, you...

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Spend Your Money On What Will Fix The Problem

Every year businesses of every size and in every industry are wasting thousands of dollars by going forward with new web design and development projects. And, it’s not just money that is getting...

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What Is This New Penguin Update All About

It’s been 2 years since the last major update and Google has announced the release of the 4th major Penguin Update.These update announcements can get pretty techie and filled with so much industry...

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Use Analytics To Identify Website Problems

As we were discussing in our last post, thousands of dollars are wasted, every year, by businesses trying to get more out of their online efforts. This money is wasted when web design and development...

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This Complicates All Things SEO

According to Barry Schwartz, Search Engine Land’s News Editor in an article on Search Engine Land, Google is attaching link tags to the links on your website. No one is completely sure what all of the...

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